FCA Handbook - PDCOB 6.3 Restriction on types of advertisement

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PDCOB 6.3 Restriction on types of advertisement

A firm must not place advertisements on its pensions dashboard platform other than advertisements offering:

(1)
advising on investments (except pension transfers and pension opt-outs); and/or
(2)
post-view services.

Firms are reminded of the rule in PDCOB 8.4.4R which applies to any link contained within an advertisement that is placed on its pensions dashboard platform.

Before a firm places an advertisement offering advising on investments (except pension transfers and pension opt-outs), the firm must check that the firm offering those services holds the relevant permission.

A firm must ensure that an advertisement does not create the impression that the service is an appropriate service for the customer’s circumstances.

Firms are reminded of the requirements under COBS 4 that apply to any financial promotions in relation to advising on investments (except pension transfers and pension opt-outs).

Only a firm may place advertisements on or around its pensions dashboard platform, and must not permit any other person to have control over the placement of advertisements.