This section applies to a firm which owns or operates a website that displays any terms on which high-cost short-term credit products are available from different lenders (referred to in this section as a “price comparison website”) and in relation to which it:
- (1)
holds itself out as providing a price comparison service or a price service; or
- (2)
describes itself in any way as a price comparison website or a price website; or
- (3)
gives the impression in any way that the website is a price comparison website or a price website.
