COBS 4.8 Cold calls and other promotions that are not in writing

This section applies to a firm in relation to the communication of a financial promotion that is not in writing, but it does not apply:

1. (1)

   to the extent that the financial promotion is an excluded communication;

2. (2)

   if the financial promotion is image advertising;

3. (3)

   if the financial promotion is a non-retail communication;

4. (4)

   [deleted]

5. (5)

   to the extent that the financial promotion relates to a pure protection contract that is a long-term care insurance contract.

A firm must not make a cold call unless:

1. (1)

    the recipient has an established existing client relationship with the firm and the relationship is such that the recipient envisages receiving cold calls; or

2. (2)

    the cold call relates to a generally marketable packaged product which is not:

   1. (a)

       a higher volatility fund; or

   2. (b)

       a life policy with a link (including a potential link) to a higher volatility fund; or

3. (3)

    the cold call relates to a controlled activity to be carried on by an authorised person or exempt person and the only controlled investments involved or which reasonably could be involved are:

   1. (a)

       readily realisable securities (other than warrants or UK RIE cryptoasset exchange traded note); and

   2. (b)

       generally marketable non-geared packaged products.

A firm must not communicate a solicited or unsolicited financial promotion that is not in writing, to a client outside the firm's premises, unless the person communicating it:

1. (1)

   only does so at an appropriate time of the day;

2. (2)

   identifies himself and the firm he represents at the outset and makes clear the purpose of the communication;

3. (3)

   clarifies if the client would like to continue with or terminate the communication, and terminates the communication at any time that the client requests it; and

4. (4)

   gives a contact point to any client with whom he arranges an appointment.