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COBS 10A.4 Assessing appropriateness: when it need not be done due to type of investment

06/04/2026R
  1. (1)

     A firm is not required to ask its client to provide information or assess appropriateness if either (a) or (aa), and both (b) and (c), are met:

    1. (a)

       the service:

      1. (i)

         only consists of execution or reception and transmission of client orders, with or without ancillary services, excluding ancillary service (2) in section B of Annex I to MiFID (granting of credits or loans), where the relevant credits or loans do not comprise existing credit limits of loans, current accounts and overdraft facilities of clients;

      2. (ii)

         relates to particular financial instruments (see paragraph (2)); and

      3. (iii)

         is provided at the initiative of the client; or

    2. (aa)

       the insurance distribution activity:

      1. (i)

         relates to particular types of insurance-based investment products (see (2A)); and

      2. (ii)

         is carried out at the initiative of the client; and

    3. (b)

       the client has been clearly informed (whether in a standardised format or not) that, in the provision of the service or insurance distribution activity, the firm is not required to assess the appropriateness of the financial instrument or service or insurance-based investment product provided or offered and that therefore the client does not benefit from the protection of the rules on assessing appropriateness; and

    4. (c)

       the firm complies with its obligations in relation to conflicts of interest.

  2. (2)

     The financial instruments referred to in (1)(a)(ii) are any of the following:

    1. (a)

       shares in companies admitted to trading on:

      1. (i)

         a regulated market or an EU regulated market; or

      2. (ii)

         an equivalent third country market; or

      3. (iii)

         an MTF,

      except shares that embed a derivative and units in a collective investment undertaking that is not a UCITS; or

    2. (b)

       bonds or other forms of securitised debt admitted to trading on:

      1. (i)

         a regulated market or an EU regulated market; or

      2. (ii)

         an equivalent third country market; or

      3. (iii)

         an MTF,

      except those that embed a derivative or incorporate a structure which makes it difficult for the client to understand the risk involved; or

    3. (c)

       money-market instruments, excluding those that embed a derivative or incorporate a structure which makes it difficult for the client to understand the risk involved; or

    4. (d)

       shares or units in a UCITS, excluding structured UCITS; or

    5. (e)

       structured deposits, excluding those that incorporate a structure which makes it difficult for the client to understand the risk of return or the cost of exiting the product before term; or

    6. (f)

       other non-complex financial instruments.

  3. (2A)

     The insurance-based investment products referred to in (1)(aa) are:

    1. (a)

       insurance-based investment products which only provide investment exposure to financial instruments referred to in (2) and do not incorporate a structure which makes it difficult for the client to understand the risks involved; or

    2. (b)

       other non-complex insurance-based investment products.

  4. (3)

     For the purposes of this rule, a third country market is considered to be equivalent to a regulated market if it is a market in relation to which the Treasury has adopted an affirmative equivalence decision in accordance with the requirements and procedure in paragraph 8 of Part 1 of Schedule 3 to MiFIR.

[Note: article 25(4) of MIFID, article 30(3) of the IDD]

[Note: ESMA has published guidelines which specify criteria for the assessment of (i) debt instruments incorporating a structure which makes it difficult for the client to understand the risk involved, and (ii) structured deposits incorporating a structure which makes it difficult for the client to understand the risk of return or the cost of exiting the product before term (see ESMA/2015/1787 (EN), 4 February 2016).]

[Note: EIOPA has published guidelines under the IDD which specify criteria for the assessment of insurance-based investment products that incorporate a structure which makes it difficult for the customer to understand the risk involved (see EIOPA-17/651, 4 October 2017).]

19/01/2026R

For the purposes of COBS 10A.4.1(2)(b), a plain vanilla listed bond issued by an ESCC issuer or ESCC subsidiary that includes a call option allowing the issuer to redeem a debt security early at a price higher than or equal to par, and where:

  1. (1) the option is exercisable otherwise than in response to fluctuations, price movements or performance of an index, benchmark, specified asset or underlying asset; and 

  2. (2) the mechanism to calculate the cash repayment amount is made clear to the investor in the terms of the debt security,

    does not mean that the plain vanilla listed bond embeds a derivative or incorporates a structure which makes it difficult for the client to understand the risk involved.

Other non-complex financial instruments

23/10/2025R

A financial instrument is non-complex for the purposes of COBS 10A.4.1R(2)(f) if it satisfies the following criteria:

  1. (1)

     it is not:

    1. (a)

       a financial instrument covered by paragraphs 4 to 11 of Part 1 of Schedule 2 to the Regulated Activities Order; or

    2. (b)

       a security giving the right to acquire or sell a transferable security or giving rise to a cash settlement determined by reference totransferable securities, currencies, interest rates or yields, commodities or other indices or measures;

  2. (2) there are frequent opportunities to dispose of, redeem, or otherwise realise that instrument at prices that are publicly available to market participants and that are either market prices or prices made available, or validated, by valuation systems independent of the issuer;
  3. (3) it does not involve any actual or potential liability for the client that exceeds the cost of acquiring the instrument;
  4. (4) it does not incorporate a clause, condition or trigger that could fundamentally alter the nature or risk of the financial instrument or pay out profile, such as financial instrument that incorporates a right to convert it into a different investment;
  5. (5) it does not include any explicit or implicit exit charges that have the effect of making the financial instrument illiquid even though there are technically frequent opportunities to dispose of, redeem or otherwise realise it; and
  6. (6) adequately comprehensive information on its characteristics is publicly available and is likely to be readily understood so as to enable the average retail client to make an informed judgment as to whether to enter into a transaction in that instrument.
03/07/2023G

As explained in COBS 4.12A.33G, COBS 10A.4 is not relevant for the purpose of complying with the rules requiring an appropriateness assessment under COBS 4.12A in relation to restricted mass market investments.

Other non-complex insurance-based investment products

05/04/2024R

An insurance-based investment product may be considered as non-complex for the purposes of COBS 10A.4.1R where it satisfies all of the following criteria:

  1. (1)

    it includes a contractually guaranteed minimum maturity value which is at least the amount paid by the client after deduction of legitimate costs;

  2. (2)

    it does not incorporate a clause, condition or trigger that allows the insurance undertaking to materially alter the nature, risk, or pay-out profile of the insurance-based investment product;

  3. (3)

    it provides options to surrender or otherwise realise the insurance-based investment product at a value that is available to the client;

  4. (4)

    it does not include any explicit or implicit charges which have the effect that, even though there are technically options to surrender or otherwise realise insurance-based investment product, doing so may cause unreasonable detriment to the client because the charges are disproportionate to the cost to the insurance undertaking;

  5. (5)

    it does not in any other way incorporate a structure which makes it difficult for the client to understand the risks involved.

[Note: article 16 of the IDD Regulation]