A firm must ensure that each communication made to a banking customer and each financial promotion communicated or approved by the firm:
- (1)
includes the name of the firm;
- (2)
is accurate and, in particular, does not emphasise any potential benefits of a retail banking service without also giving a fair and prominent indication of any relevant risks;
- (3)
is sufficient for, and presented in a way that is likely to be understood by, the average member of the group to whom it is directed, or by whom it is likely to be received; and
- (4)
does not disguise, diminish or obscure important information, statements or warnings.
